The wonderful world of the Swarovski Kristallwelten


Swarovski Kristallwelten

Media exposure

In 120 years the Tyrolean family company Swarovski conquered the world. In honour of this milestone en the 20th anniversary of the Swarovski Kristallwelten in Wattens, this ‘experience world’ has been expanded and renovated. Numerous international artists collaborated to create the ‘Chambers of Wonder’. CommuniGate is assigned to generate media exposure in the Netherlands and Flanders for the reopening of the Swarovski Kristallwelten.

Meet & greet the designers

On Tuesday April 28th 2015 more than 200 national and international journalists attend the press conference. For the Dutch and Flemish media 1:1 interviews are planned with Swarovski’s executive board and the involved artists and architects. Among them are the Dutch designer Tord Boontje and Studio Job.

More to explore…

Since the Kristallwelten are just an element of a holiday in Tyrol, the journalists are also invited for two pre-tours focussed on wellness, lifestyle and winter sports.

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B2C communictions
  • Article in the Dutch and Flemish consumer newsletters
  • Targeting posts for de Dutch and Flemish fans of the Tyrol fan page
  • Integration in the new Dutch ‘Reisgids Tirol’ app. CommuniGate took care of the Dutch content and the integration of 220 sights and activities
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  • Publication in six Dutch and Flemish print media with a joint circulation of 1,3 million copies and a reach of almost 5 million persons (Metro, NRC, Wacht!, Feeling Financieel Dagblad, HMC)
  • Interviews with Swarovski and involved artists and designers
  • Targeted promotion among consumers who already visit Tyrol or who are interested in visiting Tyrol

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