Crisis PR. Think before you act…
Each crisis, big or small, needs the full attention. If you let it go, a small issue can easily turn out into a serious crisis. Being alert and act adequate, will avoid needless damage. Social media can make our lives more difficult, but in the meantime are also a huge help. Rumors and news never traveled so fast as nowadays, at the same time online communications allow us to reach millions of people in a second. A quick response, a clear message and the selection of the right channels and media are determinative.
CommuniGate is experienced in Crisis PR and handled several crisis situations, from small issues to true calamities. Our support ranges from preparing a crisis communication plan (each organization should have one!) to being part of a crisis team and handle media-communications.